What we can offer...

Services

Overview

Implementing web strategy can have awesome return on investment, but it doesn't happen by chance. Our experienced team of consultants and project managers specialize in generally "all things online" - collectively providing clients a complete perspective on web strategy to positively impact the bottom line.

Services Overview:

  • project management
  • web program strategy
  • web and graphic design
  • brand identity
  • social networking
  • online marketing
  • interactive marketing
  • email campaigns
  • web development
  • database development
  • website usability
  • web analytics

Web Services & Project Management

We offer a full spectrum of services to plan, build, promote, and evaluate web projects and integrated marketing campaigns.

  • Plan (web strategy)
  • Build (design and development)
  • Promote (marketing)
  • Evaluate (optimization)

Plan

Web Strategy & Planning

Every successful web project is also a component of a "big picture" strategy. What other technologies are in use? What long-term and short-term costs are involved? Who needs to access the data? How will success be measured? These are just a few of the key questions our consultants ask when helping our clients plan online projects. A plan is imperative to avoid rework, optimize system integration, and measure success.

During the planning phase, we review and document all aspects of your project - purpose, scope, resources, maintenance, cost (long and short-term), system integration, security, return on investment (ROI), and metrics for success.

Specialties:

  • Overall Brand Development
  • Content Management
  • Integrated Marketing Mix
  • Process Improvement / Automation
  • Electronic Data Storage (Document Scanning)

Build

Web Design & Development

Web technologies are tools for building brand identity, collaborating with customers, networking with partners, and improving commerce. What's in your toolbox? Where are you lacking web presence? What tools will drive the best results?

We work with our clients to design and develop the appropriate tools for managing information, campaigns, and sales in a creative fashion optimized for usability, search engine marketing, and consistent brand development. Whether it's creating interface design with "curb appeal" or adding blog functionality, video podcasts, animated graphics, or shopping cart e-commerce - we build and equip our clients with the tools necessary to thrive in business.

Specialties:

  • Online Brand Development
  • Web Design (including mobile devices)
  • Application Development
  • Database Development
  • E-Commerce Solutions
  • Content Management Systems (CMS)

Promote

Online Marketing

In addition to search engine optimization, there's a variety of online outlets for promoting your products and services; the world of marketing is no longer reserved to a simple business website! Users may interact with your business by downloading a podcast in iTunes, "becoming a fan" of your Facebook page, following you on Twitter, watching your YouTube video, subscribing to your RSS Feed, or contributing to your blog.

Interactive Marketing

At Interactive Artisan, we emphasize "interactive marketing" - a technique by which the customer is encouraged to interact with a business product. Some techniques include online discussion/blogging, user ratings, polls, surveys, contests, games, podcasts, RSS feed subscriptions, and more. The goal is to get the customer thinking and talking about your business. This catchy discussion is sometimes referred to as viral marketing. In our experience, interactive marketing is the fastest and most effective means to drive traffic to a website.

Integrated Marketing

Although the world of web is our specialty, we also offer integrated marketing services for overall management of online and offline campaigns. After all, to be effective, many marketing campaigns are executed in both web and print form to effectively reach new and existing customers. Our consultants can aid optimization and planning of your campaigns to eliminate unnecessary redundancies, ensure brand/campaign consistency, and optimize resource sharing and development time.

In any case, our consultants are fluent in all online marketing "speak" - from PPC to SEO to SM and IM - we know how to get the word out and effectively drive more traffic to your website.

Specialties:

  • Online Marketing (Paid and Organic)
  • Search Engine Marketing (SEM)
  • Interactive Marketing (Blogging, Podcasts & RSS Feeds)
  • Email Campaign Management
  • Social Media & Networking

Evaluate

Evaluation & Optimization

"Good" Design

Our design evaluation services include usability and user experience testing. At Interactive Artisan, we're very passionate about "good" design and grade it using the following factors:

  1. Appearance

    Is it attractive? Is the navigation and content lucid? Is the layout logical and concise? How does it view for alternate media like printing and mobile devices? Can the look and feel easily be changed?

  2. Functionality

    Does it do what it is supposed to do? Is it easy to use? Can the necessary tasks be completed? Is there an easier way to perform the required tasks?

  3. Performance / Integrity

    Do pages, images, videos, etc. load in a reasonable amount of time? Do searches complete in a timely fashion? Is data captured and stored securely in an unimpaired state? Is user privacy maintained? Does the application or design appear and function consistently on different platforms (Mac versus PC) and difference browsers (Mozilla Firefox, Internet Explorer, Opera, Safari, etc.)?

How do you measure successful campaigns and employee productivity? How do you know you have good design? We eliminate the guess work and help our clients identify and measure progress.

Form website visits to email campaigns to social media - we can help you measure and analyze online activity. Our qualified consultants can also provide logic and insight for interpreting web statistics along with solutions on how to resolve or improve the numbers.

For example, if you initiated an online marketing campaign, we could provide the insight on how to effectively track the success of campaign emails and web activity. Taking it further, we could deduct how many customers visited your site via promotional emails or ads and how many actually made a purchase.

In addition to web analytics, we offer social networking evaluations and search engine optimization services that include competitor comparisons and keyword analysis. We know how to get your website found.

We also offer periodic training workshops such as "writing for the web" and "keyword optimization". (Please contact us if you're interested in a workshop or would like to request a particular topic.)

Specialties:

  • Web Analytics
  • Website Usability
  • Social Networking Evaluation
  • Website User Experience (UX)
  • Overall Brand Identity
  • Search Engine Optimization (SEO)
  • Web Writing / Keyword Optimization Training
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